RESOURCE LIBRARY

Ideas for making product knowledge more useful in the field.

Selected articles and historic resources on product training, international sales teams and design-in strategies.

Training Magazine

Product Training That Works

Why product training must go beyond specifications and teach representatives what they need to do with the product information.

Download PDF
Sales & Marketing Management

Small World, Big Challenge

Thoughts on training international sales teams while adapting selling approaches to cultural differences.

Download PDF
Design-In Strategies

“Play to Win” Strategies for Hard Drives

Historic design-in strategies for industrial distributors selling hard-drive technologies.

Download PDF